Brand and Open Enrollment • Altamed

Grow Healthy with Altamed

Sensis Agency's campaign generated 150 million impressions and 300,000 landing page visits. Enrollment grew consistently year-over-year for six consecutive years, with inbound open enrollment leads increasing by an average of 31% annually from 2019 to 2022.

The media strategy included TV, out-of-home, digital, paid search, and robust social media efforts, with a strong focus on Hispanic media. TV remains the top driver of awareness across all platforms.