¿Ya Merito? • Chef Merito

¿Ya Merito? Campaign

When you cook a delicious Birria with Chef Merito Adobo for Birria, no one in your family can wait until it's ready. That's why they'll ask: "¿Ya merito la Birria?" - "Is the Birria ready yet?"

Chef Merito perfectly blends Mexican chiles and spices to give your dish that irresistible traditional flavor.

Chef Merito partnered with Sensis as their Agency of Record to elevate brand recognition for their diverse product line, extending beyond their signature seasoning. The collaboration aimed to reach a broader Hispanic audience and grow their consumer base beyond the Los Angeles market. The goal was to establish Chef Merito as an essential ingredient for effortlessly adding authentic Latino flavor to everyday meals.