GERARDO LIMA

Bilingual Copywriter    |    Creative Conceptualist    |    Content Developer

I am a bilingual copywriter with extensive experience across the USA and Latin America.

With a strong understanding of multicultural audiences, I have successfully developed impactful campaigns for global and local brands across diverse industries, including alcohol, automotive, fast food, consumer goods, telecom, banking, healthcare, and non-profit sectors.

Check Out My Work

Challenges • Tigo

As the world is rebooting itself and starting to live a so-called “new normal”, we are ready to provide the best solutions.

Lay's Crunchy Hut Cheese • Pizza Hut

TV Commercial • A better pizza experience with a surprisingly crunchy side!

Weatherproof Mini-House • Sherwin-Williams

Sherwin-Williams demonstrates a way for you to be ready in tropical weather conditions.

Chola at Hand • Regia

Cervecería Salvadoreña is proud to illustrate the many stories behind every Regia bottle enjoyed by Salvadorans.

The Power to Create • Sherwin-Williams

The pandemic made us stay indoors, and we give you the power to create new worlds inside your home.

Allies • Bancoagrícola

TV Commercial • We highlight all the efforts behind the people and projects that make a positive impact in El Salvador.

¿Ya Merito? • Chef Merito

The best seasonings that will have you constantly asking: "Is it ready yet?"

UMass Memorial Health

The City of Worcester now has a trustworthy option for treating and handling mental health issues.

Brand and Open Enrollment • Altamed

Brand positioning and boosting enrollment across key regions in California, with a primary emphasis on Hispanic audiences.